Why I Stopped Starting Class with Content—and What Happened Instead
Faculty Focus
JUNE 15, 2025
I walked into my classroom and started with a question I didn’t know the answer to. The Paradox Effect That one question—unresolved, unanswerable, alive—did more to wake up my students than any HBR case ever had. “Why I never position the question as rhetorical. Students asked sharper questions. Another smiled.
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